Givenchy's latest campaign is a bold move, showcasing a diverse range of women in a unique and powerful way. The campaign, photographed by Collier Schorr, features a star-studded cast, including the renowned photographer Annie Leibovitz, who takes on a new role as a model. Leibovitz, at 76, poses with confidence in a cropped gray sweater and dark pants, challenging age-related stereotypes. But it's the inclusion of sculptor Isabelle Albuquerque that truly sparks curiosity.
Albuquerque, known for her headless, human-scaled figures, brings a unique perspective to the campaign. She is captured in a grand, fringed coat adorned with intricate floral embroideries, flexing her bicep while wearing a batwing cotton shirt and a sinuous skirt. Her presence adds an element of surprise and challenges traditional beauty standards.
The campaign aims to capture the essence of women's experiences, according to Givenchy's creative director, Sarah Burton. By blurring the lines between the portrayed, the models, and the camera, Burton's vision celebrates women's diversity and empowers them to express their impulses, wit, and enjoyment. The collaboration between Leibovitz, Albuquerque, and models Selena Forrest, Liu Wen, and Kaia Gerber showcases a female-centric gaze, embracing women of various professions and generations.
The styling, makeup, and hair by Camilla Nickerson, Diane Kendal, and Olivier Schawalder, respectively, further enhance the campaign's aesthetic. With previous campaigns featuring renowned models like Rooney Mara and Paul Simonon, Givenchy continues to push boundaries and inspire change in the fashion industry.
