A bold move on Pimlico Road: Jonathan Anderson opens JW Anderson’s first homeware flagship, turning his design obsession into a physical showroom.
London’s fashion circle has watched the designer’s world expand from runway to lifestyle. The new concept centers on objects that reflect Anderson’s passions—from curvaceous 19th‑century French watering cans to delicate metal candle sconces and candy‑bright hairbrushes made by Hillbrush, an official supplier to the King. All of these pieces arise from Anderson’s own ideas and affection for art, craft, and useful objects. Earlier this year, after naming him creative director at Christian Dior, Anderson unveiled a seasonless collection that foregrounds craft, heritage, and collaboration with traditional artisans and suppliers.
In a September interview, Anderson described the focus as a collection of one‑off pieces, limited editions, and a “slow‑moving feast” of creativity. “It’s all my obsessions in one place,” he explained, adding that every item should be beautifully realized by the right craftsman.
He’s already reshaped JW Anderson’s Soho and Milan stores into spaces that blend homeware with select fashion pieces. The Pimlico Road flagship, occupying 103‑105 Pimlico Road, is the largest of the trio and sharpens his new approach with an eclectic mix: Irish pottery, Murano glass carafes, and sturdy Welsh blankets sit alongside more fashion‑forward offerings.
Architects Sanchez Benton, who also designed the London and Milan stores, crafted the interiors to evoke an artist’s studio. The two‑level space covers over 2,400 square feet and showcases a blend of whitewashed, original brick walls with velvet panels, display shelves, and pegs for items.
A dedicated room highlights soft furnishings made with Polly Lyster, founder of The Dyeworks, who hand‑dyes fabrics from natural materials. Lyster also reimagines antique textiles into cushions, lavender pillows, napkins, and sketchbook covers—all available here.
Another room spotlights jewelry, featuring two Fabergé pieces, including a purple amethyst pendant, alongside still‑life paintings of colorful fruit by the late Robert Moore Kulicke. The space also presents works by Welsh artist Gwen John on the walls.
Many items carry personal significance for Anderson. Tableware includes Nicholas Mosse pottery from Kilkenny, Ireland, notably the Pig Collection archived pieces and a Shamrock Mug line. As a child, Anderson recalled sipping from a Mosse cup emblazoned with a running pig and urged the revival of that motif.
He admires Mosse’s craftsmanship: the tableware is produced using clay pulled straight from Mosse’s Kilkenny land, and the kilns run on a historic on‑site waterwheel.
When not sipping Mosse, Anderson enjoys dining off plates by Akiko Hirai, a Japanese ceramicist whose work has a rugged, organic feel—pieces that look as if they were unearthed from an archaeological dig.
Beyond the shop floor, the founder envisions grand clay pots ready to be filled with rare, hand‑picked daffodils. There are plans for a gardening‑themed takeover during the Chelsea Flower Show, located just a short walk away at the Royal Hospital Chelsea.
Inside the walls, art fills the space and is for sale, including a prominent Mary Stephenson painting displayed above the staircase to the lower level.
The downstairs area offers a curated mix of fashion and accessories: overdyed Japanese denim, JW Anderson loafers and ruffle‑edged booties, and exclusive collaboration pieces such as a Moncler puffer and a magnified argyle knit produced with Pringle of Scotland.
This Pimlico Road venture marks a bold risk for Anderson as he ventures deeper into the high‑end homeware market, joining a corridor of interior specialists like Rose Uniacke, Linley, Soane Britain, Nina Campbell, and Sibyl Colefax & John Fowler.
Pimlico Road also hosts art galleries and refined eateries, including Daylesford, a renowned organic farm shop and cafe with prices that rival luxury department stores. Yet Anderson’s bold move stands out: he persuaded the street’s landowners, Grosvenor, to allow fashion sales on the premises—a first for a designer who consistently challenges convention.
