PUMA has appointed Nadia Kokni as Vice President of Global Brand Marketing, marking a significant step in the brand's evolution. Nadia's appointment comes at a pivotal moment as PUMA aims to strengthen its global brand presence and enhance its storytelling around iconic products and innovation. With her extensive international experience, Nadia is poised to lead PUMA's brand marketing strategy, creative direction, and integrated marketing and communication efforts on a global scale.
Nadia's journey in the industry is impressive, having held senior leadership positions at renowned brands such as JD Sports, H&M, adidas, Tommy Hilfiger, and most recently Hugo Boss as Senior Vice President of Global Marketing & Communications. Her expertise lies in driving large-scale brand transformations and accelerating digital growth. Her strategic clarity, creative excellence, and cultural relevance have been instrumental in shaping and transforming leading global brands across the sport, fashion, and lifestyle sectors.
Maria Valdes, Chief Brand Officer at PUMA, expressed her enthusiasm for Nadia's appointment, stating, 'Nadia is a world-class marketing leader with a proven track record of building modern global brands. Her strategic clarity, creative excellence, and cultural relevance will be invaluable as we bring product creation and storytelling even closer together.'
Nadia's appointment aligns with PUMA's recent organizational restructuring, where Brand Marketing, Product, Creative Direction, Innovation, and Go-To-Market have been unified under a single global entity led by Maria Valdes. This strategic move aims to streamline operations and enhance collaboration across departments.
Nadia expressed her excitement about joining PUMA at a pivotal moment in the brand's history, highlighting its powerful heritage and the opportunity to lead at the intersection of sports, culture, and performance. She is eager to collaborate with Maria and global teams to deliver bold and meaningful storytelling that inspires consumers and propels PUMA's growth in its next phase.
Nadia's appointment follows the departure of Richard Teyssier, who has decided to pursue new opportunities. This transition marks a new chapter for PUMA, with Nadia at the helm, ready to shape the brand's future through innovative marketing strategies and compelling narratives.
